Although the death of guest blogging was speculated in 2014, it has become more than alive in today era of digital marketing. The most common reason seems to be the quality standards which the guest blogging platforms have set; and they seem pretty strict about ensuring that these parameters are applied no matter what. And, this practice of ensuring quality has also earned the trust of audience, making guest blogging platforms the useful SEO resources.
Yes, you may have to work hard in order to get your content published on the guest blogging site. But the response that you can get will surely let you forget about the difficulty in creating content.
Therefore, if you want to get SEO advantage using guest blogging, the first thing you should keep in mind is that your content creation strategy should not primarily focus on SEO. You will be able to learn about using guest blogging as an opportunity to get SEO advantage but you should initially work on quality only.
Having that said, there are a few things which should be taken into consideration.
Focus more on quality
You may remember the time when SEO was all about creating content in greater quantity in order to make insertion of multiple links a logical practice. Guest blogging websites used to allow marketers to continue with the same practices. Now, however, guest blogging sites can prove to be even more difficult as compared to the high quality SEO requirements. With that said, if you fulfill guest blogging requirements while ensuring SEO advantage, you are definitely going to get boost.
Identify the niche
It makes huge difference regarding the relation between guest post and the type of niche it is posted in. identifying the niche and ensuring synchronization between the post and the niche is important because it would help you in targeting right audience.
Making sure that guest blogging site has desirable quality
The quality of guest blogging site is associated with a few factors.
- Try to find the website belonging to your niche.
- Look for the audience which can provide you with the maximum number of customers.
- Find the websites on which people like to engage with each other. Busy comment section and high social media activity are a few things to focus.
- Look for the website which has strong content distributing mechanism.
If your post doesn’t get approved always, it doesn’t mean that it’s useless to post in that blogging site. In fact, you can work a bit more hard to win approval for your content by the moderation team. Moderation is just a guard which stands in the way to block bad quality content. If your content get approved by a blogging site, it means you are qualified enough to make your content a resource for business marketing.